Proof of Work

Selected work across product, GTM and growth:

Early categories and high-trust markets — where judgment and timing mattered as much as execution.

Start here

Three cases in full.

Brand-Building

SHILLR

Built a 40+ client firm on reputation and consistent execution.

Zero-to-one product

LARP

Shipped a consumer crypto app without outside capital.

Live experience

The Garden

Produced a three-day event and replaced a late $50K sponsor gap.

SHILLR

Co-Founder & Chief Strategy Officer · 2021–2026

Glowing teal abstract symbol on a dark background.

Problem: Crypto marketing rewarded paid spend and short-term tactics. Trust was scarce.
Owned: Brand growth, GTM, product marketing, partnerships, hiring, and client delivery.
Built: The reputation and referral engine behind most of our 40+ clients, plus The Garden and the Mobile Art Gallery.
Result: Roughly $5M in firm revenue and $50M+ in client-side revenue.

LARP

Founder · 2025

Problem: Build a consumer crypto game where people could compete on market calls without risking their own capital.
Owned: Product, team, marketing, and creative direction.
Shipped: Named the product, designed the core loop, recruited the team, and released it on iOS and Android without outside capital.
Result: 9,000 signups and 1,000+ installs. I shut it down when the economics stopped making sense.

The Garden

SHILLR Initiative · NFT NYC 2024

Problem: Produce a three-day event in New York, then replace a $50K sponsor that pulled out late.
Owned: Concept, venue, brand, art direction, sponsors, and production.
Shipped: A multi-zone experience and a crowdfunding campaign that covered the sponsor gap.
Result: 1,500+ attendees.

Art Blocks

Campaigns & GTM

Work: Wrote social and email for AB500; co-led GTM and rollout for Quine by Larva Labs; owned the Gas Wars campaign, including social, email, and live artist interviews.
Result: Quine generated $14M in primary sales and exhibited at Art Basel Miami in 2025.

SHILLR Media

Media and Brand Building

Work: Produced a podcast, ran weekly live shows, and curated and released artwork with 20+ crypto artists.
Result: 45,000+ unique live-show listeners and $100,000 in artist-release sales.

Mobile Art Gallery

SHILLR Initiative & Artist Curation

Work: Conceived and shipped a moving LCD gallery in three days, featuring 1,000+ digital artists across New York and Miami.
Result: Millions of impressions for great artists and steady inbound for SHILLR.

mmERCH

GTM & Sales

Work: Owned brand positioning, GTM and sales work. Collaborated with Swarovski and Christie’s, and educated collectors on a new luxury category.
Result: Two sold-out collections and roughly $1M in sales.

Nifty Island

Client, GTM & Partnerships

Work: Built the GTM plan and incentive layers, then coordinated partner, creator, and community campaigns.
Result: 1.2M impressions and 100+ active partnerships on launch day.

Genie

Client, Product Marketing · Acquired by Uniswap

Work: Owned product marketing, category messaging, partnerships, and organic acquisition.
Result: The user base and sales volume grew before Uniswap acquired the company.

White Walls

Equity Partner, Product GTM

Work: Connected the founders with their developer, structured the equity deal, and ran GTM and acquisition.
Result: Thousands of installs, millions of impressions and a growing base of DAUs.

Broader client portfolio

SHILLR also worked with 30+ additional clients and partners across NFTs, DAOs, gaming, and L2 infrastructure, including Flamingo DAO, Hologram, Prohibition Art, Hume, Yuga Labs, OpenSea, Shape, Arbitrum, Base, Generative Goods, and MetaMask.