Resume & Contact
Commercial operator across sales, partnerships and GTM
Experience winning clients and shaping positioning, launches, brands, partnerships, events, and zero-to-one products across crypto, art, gaming, fintech, and consumer goods.
How I work
A simple framework
Define the edge.
What matters, what is different, and what to say first.
Make the case clearly.
Turn that edge into launches, campaigns, and partnerships people want to pay attention to.
Keep things moving.
Ship, learn, and make the work compound instead of resetting to zero each launch.
Experience
Built SHILLR into a 40+ client business that generated roughly $5M in revenue.
- Won most clients through reputation and referrals, without paid acquisition.
- Owned brand strategy, GTM, product marketing, and partnerships across gaming, fashion, DAOs, DeFi, collectibles, L2 infrastructure, and consumer crypto.
- Built campaigns that contributed to $50M+ in client-side revenue.
- Hired and led a remote team of eight across client delivery, creative, and operations.
- Produced The Garden, replaced a late $50K sponsor gap through crowdfunding, and created the Mobile Art Gallery featuring 1,000+ digital artists.
- Worked directly with customers to drive adoption on a payments platform processing $62B annually for 110,000+ merchants across 70 markets.
Ran paid acquisition, influencer, lifecycle, and e-commerce programs for both brands.
- Increased online sales 24% by building lifecycle email programs that turned passive audiences into repeat buyers.
Projects
Built a fantasy-finance app for crypto markets.
- Created the concept, named the product, designed the core mechanic, and recruited design and development talent without outside capital.
- Shipped globally on iOS and Android, reached 9,000 signups and 1,000+ installs, and shut it down when the economics stopped working.
Writing
A few pieces on markets, products, and change.
Trading cards, onchain ownership, and the consumer case for onchain TCGs. Read on 𝕏 →
Fatherhood, winding down SHILLR, and changing direction. Read on 𝕏 →
Education
Contact
If you’re building a sales, business development or partnerships team and value a strong product marketing and GTM background, let’s talk.