Own the story and GTM
Write the message, build the plan, run the campaigns, and grow demand.
Resume & Contact
Product marketer, brand builder and GTM operator
Experience spanning positioning, launches, brand, partnerships, events, and zero-to-one products across crypto, art, gaming, fintech, and consumer goods.
How I work
A simple framework
Positioning
Define the edge.
What matters, what is different, and what to say first.
Go-to-market
Make the case clearly.
Turn that edge into launches, campaigns, and partnerships people want to pay attention to.
Execution
Keep things moving.
Ship, learn, and make the work compound instead of resetting to zero each launch.
Best-fit roles
Move adoption
Build systems and relationships that put the product & brand in front of the right people.
Experience
Co-Founder & Chief Strategy Officer
— SHILLR · Remote
2021–2026
Built SHILLR into a 40+ client business that generated roughly $5M in revenue.
- Won most clients through reputation and referrals, without paid acquisition.
- Owned brand strategy, GTM, product marketing, and partnerships across gaming, fashion, DAOs, DeFi, collectibles, L2 infrastructure, and consumer crypto.
- Built campaigns that contributed to $50M+ in client-side revenue.
- Hired and led a remote team of eight across client delivery, creative, and operations.
- Produced The Garden, replaced a late $50K sponsor gap through crowdfunding, and created the Mobile Art Gallery featuring 1,000+ digital artists.
B2B Product Specialist
— Bambora (acquired by Worldline) · Remote
2019–2021
- Worked directly with customers to drive adoption on a payments platform processing $62B annually for 110,000+ merchants across 70 markets.
Digital Marketing Specialist (Contractor)
— DeWALT · LEVEL5 Tools
2018–2019
Ran paid acquisition, influencer, lifecycle, and e-commerce programs for both brands.
- Increased online sales 24% by building lifecycle email programs that turned passive audiences into repeat buyers.
Projects
LARP — Founder
2025
Built a fantasy-finance app for crypto markets.
- Created the concept, named the product, designed the core mechanic, and recruited design and development talent without outside capital.
- Shipped globally on iOS and Android, reached 9,000 signups and 1,000+ installs, and shut it down when the economics stopped working.
Writing
A few pieces on markets, products, and change.
A Monster is Revealing Itself
June 2026
Trading cards, onchain ownership, and the consumer case for onchain TCGs. Read on 𝕏 →
A Good Place to Start
June 2026
Fatherhood, winding down SHILLR, and changing direction. Read on 𝕏 →
Education
University of Victoria
— Bachelor of Psychology, Consumer Psychology & Neuropsychology
2014–2019
Contact
If you’re hiring for product marketing, growth, or GTM, let’s talk.